In partnership with Brand Partners Group

Baldinini is an Italian fashion brand with a strong focus on footwear and accessories. We were hired to undertake a thorough reimagining of the company’s brand identity, shifting from an urban-centered brand, to a stylistically modern vision. 

We re-imagined the brand from top to bottom. We modernized the brand logo, adjusted the communications tone of voice, refreshed the brand guidelines, and produced avant-garde brand collateral.