Baldinini is an Italian brand that specializes in premium footwear and accessories for men and women. We were hired to undertake a thorough reimagining of the company’s brand identity, shifting from an urban centered brand, to a stylistically modern vision. 

We performed an exhaustive reconceptualisation of the brand from top to bottom. We modernised the brand logo, adjusted the communications tone of voice, refreshed the brand guidelines, and produced avant-garde brand collateral.