Stark Carpet is one of the world’s most prestigious and luxurious carpet and rug brand. Its wholesale division needed to market a more affordable product offering, so Stark Studio Rugs was born.
YMEE positioned, branded, launched and marketed Stark Studio Rugs. A truly integrated project, we begin by crafting the brand’s positioning, visual identity, marketing strategy and iconic launch campaign – “One piece to define it all…”.
We then proceeded with building a dedicated wholesale ordering platform, physical showrooms and multi-subject photorealistic renderings. To this day, we continue to support Stark Studio Rugs in all its campaign content creation requirements and marketing expansion.