75 Rock

An iconic property in Midtown was undergoing a massive transformation, becoming an ultra-modern, environmentally sustainable showpiece with state-of-the-art features.

To showcase this rebirth, YMEE developed a direct mail piece with branded hard hats and packaging that revealed the property’s new brand identity. Additionally, a branded partnership with Dunhill produced an exclusive writing instrument. The campaign culminated in an award-winning 3D pop-up replica of the building’s new facade, emphasizing its readiness for tomorrow.

The iconic Rockefeller building, repositioned for the future.

NYC

81 PROSPECT ST
BROOKLYN, NY 11201, USA

MILAN

VIA BORSIERI 41
20129 MILANO (MI), ITALY

hello [AT] YMEE.US
+1 646.267.2477
+39 338.351.5959