STEYR is the leading Austrian manufacturer of multi-purpose tractors. As STEYR’s agency of record for five European markets, we are responsible for the company’s digital communication, day in and day out.

To begin we crafted an omni-channel digital strategy focused at shifting from a product-benefits to a farmers-benefits communication approach. Such strategy included fostering community, involving influencers and engaging existing and prospect audiences.

We re-organized their YouTube presence by turning a video repository into a real broadcasting channel where audiences are built, nurtured and entertained.

On a daily basis we focus on delivering creative, smart and engaging multi-channel content throughout social platforms, TikTok, YouTube and more – both organically and paid.

We craft always-on and seasonal campaigns designed to raise awareness, capture leads and remarket interested prospects in all five markets and six languages. The results speak for themselves.