TALIA di Napoli has redefined the frozen pizza category in the US by bringing fresh, hand-made in Naples, cryogenically frozen (no water) pizza with an unparalleled taste and all-natural ingredients. You feel like you are having a taste of Italy. Launched during the pandemic, TALIA got so popular that all the big retailers wanted them.
They engaged us to transform their e-commerce box into a glorious, eye-catching retailer box that could stand out from the competition. Our work focused on TALIA’s origins, the distinctive elements that sets it apart. Working with renowned artist/illustrator Gustaf Von Arbin we used the Gulf of Naples as backdrop to TALIA’s delicious pizza flavors and traced the origins of each ingredient. Colors reflect the Italian earth, sky and water and the typography screams hand made.
Overall the packaging was an instant hit, with WholeFoods and Sprouts taking it nationally and beyond. We’re very excited to support TALIA in their explosive growth and flavors to come.