Roberto Coin is an internationally renowned Italian fine jewelry brand by Vicenza, worn by the world’s A-listers in film, music, fashion and design. Since 2014 we are digital agency of record for the US market, and since 2021, globally.
As we took over global digital marketing, our first task was to consolidate all markets under one global digital platform and e-commerce experience – the new robertocoin website. Central control allowed us to substantially increase efficiencies across markets, and focus on data-driven activities designed to convert customers and increase revenue globally.
The results speak for themselves, US YoY online growth has been double-digit since 2014, and global YoY online growth is in the triple digits. We constantly and continuously develop digital marketing activities supporting the brand in their global communication and in growing its online revenue.