Atelier Swarovski is the imagination lab of the mother brand, known for its trendsetting and breakthrough industry innovations. For its 10 year anniversary, the company needed an agency to create an interactive timeline for their web experience. We partnered with Swarovski to do just that: to create an original approach that brought the company’s history to life.

From the beginning of the project, we wanted to branch out from the traditional, chronological timeline. To bring our vision to life, we broke down the various milestones and accomplishments of the 10 year old company into three distinct themes based on the values of the Atelier: origins, collaborations, and commitment.