{"id":6251,"date":"2023-10-05T10:00:34","date_gmt":"2023-10-05T10:00:34","guid":{"rendered":"https:\/\/ymee.us\/?p=6251"},"modified":"2024-01-15T17:40:30","modified_gmt":"2024-01-15T17:40:30","slug":"pinalli","status":"publish","type":"post","link":"https:\/\/ymee.us\/branding\/pinalli\/","title":{"rendered":"Pinalli"},"content":{"rendered":"\n<p>In partnership with Brand Partners Group &#8211; Production by Cookies<\/p>\n\n\n\n<p>Pinalli is Italy&#8217;s premier beauty retailer, with decades of history and innovation as the country\u2019s first chain in the sector.<\/p>\n\n\n\n<p>The desire to expand and consolidate its name across major Italian cities meant that some renovation had to take place. Ymee took care of a complete makeover of the brand\u2019s identity, starting from the ground up.<\/p>\n\n\n\n<p>After defining the core values and mission, it was essential to bring out the genuine and colorful world of Pinalli, promoting individuality and expression.<br>New logo, brand guidelines, promotional campaigns and photoshoots were all meticulously crafted following this philosophy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding Italy\u2019s leading beauty destination<\/p>\n","protected":false},"author":6,"featured_media":6314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[13],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/posts\/6251"}],"collection":[{"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/comments?post=6251"}],"version-history":[{"count":3,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/posts\/6251\/revisions"}],"predecessor-version":[{"id":6357,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/posts\/6251\/revisions\/6357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/media\/6314"}],"wp:attachment":[{"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/media?parent=6251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/categories?post=6251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ymee.us\/wp-json\/wp\/v2\/tags?post=6251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}