In partnership with Brand Partners Group – Production by Cookies

Pinalli is Italy’s premier beauty retailer, with decades of history and innovation as the country’s first chain in the sector.

The desire to expand and consolidate its name across major Italian cities meant that some renovation had to take place. Ymee took care of a complete makeover of the brand’s identity, starting from the ground up.

After defining the core values and mission, it was essential to bring out the genuine and colorful world of Pinalli, promoting individuality and expression.
New logo, brand guidelines, promotional campaigns and photoshoots were all meticulously crafted following this philosophy.